The magazine will feature handwritten lyrics, untold stories and rare photos provided by Biggies estate, and exclusive content contributed by his closest family and friends including a long, loving letter to Big by his friend, legendary New York radio DJ Angie Martinez, which you can read below:


The print edition also includes a collectible pull-out poster that features Barron Claibornes iconic King of New York photo, an homage to magazines of the past and the tradition of plastering Word Up! posters on bedroom walls.


On September 13, the first of two special editions of Word Up! Magazine will feature excerpts contributed by Biggies closest family, friends and fans, also including his mother, Ms. Voletta Wallace; his children Tyanna and C.J. Wallace; and journalists Elliott Wilson and Gerrie Summers.

Starting September 13, consumers 21+ can view selects from the magazine by visiting us.Budweiser.com/ItWasAllADream, and will have an opportunity to get their hands on one of 5,000 collectible copies in select markets across the country including New York, Los Angeles, Atlanta, Philadelphia and Chicago.

For those who miss the first print edition on September 13, a deluxe edition will drop on September 28. The extended tribute will feature additional content from Biggies closest friends and inner circle, including letters from Lil Cease, Wayne Barrow, Mark Pitts and D-Roc.